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Why Start an Indoor Playground?

In other words, they have ensured the longevity of the experience by creating a tangible memory aide. They will perhaps use this disruption to realign their business strategies and embrace digital capabilities that enable new ways for these toy-makers and their brands and products to engage with customers and consumers around the world. Despite all these winds of change, it is fair to say that certain things will remain the same going forward: kids will want to touch, feel and experience a toy before buying it. Earlier, walking into a toy store was the only option; now, technologies make it possible for kids to do almost exactly that from the comfort of their homes.

And of course, they will need social media smarts to direct and harness influencers in the form of other kids who can make a certain toy cool or not. So too could niche players like Green Toys and Begin Again. The former recycles milk jugs to make its vehicles and playsets, while the latter uses sustainably harvested rubberwood and plant-based dyes to make its interactive toys including replica John Deere tractors.


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But the future could just as well be shaped by start-ups like GoldieBlox or Tiggly or littleBits, that cleverly combine STEM learning or robotics with fun. And that might just be the new engine of growth the industry needs to bounce back. Companies such as MGA Entertainment too seem to have found the magic sauce.

Though they have been around for many decades, they were not as well-known as say Mattel or Hasbro. Surprise, Bratz etc. The company has tied up with Amazon as well with retailers like Walmart and Target. For overseas markets, it has tied up with local players. It thus melds ecommerce with brick-and-mortar presence.

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